Your Health is U
12u12, a digital health platform that simplifies selfcare
for you and your family.
12u12, a digital health platform that simplifies selfcare for you and your family.
Our Vision
To empower everyone to achieve better health through affordable healthcare and effective self-care.
Our Mission
More than 2 billion people worldwide live with chronic health conditions. Our mission is to empower individuals to better understand their bodies, identify potential triggers, and take control of their health through effective self-care.
We achieve this by providing a comprehensive health-tracking platform that captures symptoms, activities, exposures, and other factors that may influence well-being. Through data-driven insights and timely, actionable feedback, we help users discover patterns, make informed decisions, and improve their quality of life.
Our Approach
Maximize Users’ Data Accuracy
The quality of health insights depends on the quality of the information entered. Accurate and complete data helps identify meaningful patterns and potential triggers more quickly and reliably. We develop tools that help users review their information before it is stored, highlight potential inconsistencies, and reduce data-entry errors. By helping users capture higher-quality data, we improve the value of the insights they receive.
Ensure Data Quality
Many factors can influence health and well-being, including foods, supplements, medications, personal care products, environmental exposures, and other substances encountered in daily life. We believe that both the type and amount of a substance matter. Different exposure levels may produce different biological responses, making accurate quantification essential for understanding potential relationships between exposures and symptoms.
To support meaningful analysis, we continuously expand and improve our comprehensive product database using information from manufacturers, public sources, and product data contributed by our users. We develop algorithms to estimate ingredient quantities in foods and other products, enabling more accurate exposure assessments. We also use data validation, artificial intelligence, and large-scale analytics to improve the accuracy, completeness, and consistency of our information.
Deliver Actionable Insights
By analyzing data entered by our users, incorporating relevant scientific research, and evaluating each user’s unique circumstances, we provide insights that help users identify potential triggers and better understand factors that may influence their health and well-being.
When appropriate, we alert users to potential triggers, possible medication overdoses, recalled products, and other safety-related concerns. Our real-time dashboards provide up-to-date summaries of calories, nutrients, medications, activities, symptoms, and other health-related factors, enabling users to make informed adjustments in support of their wellness and health goals.
Make Services Affordable
We believe health and wellness tools should be accessible to everyone. Users who contribute product information earn points that can be redeemed for selected paid services. We review, clean, and integrate contributed data into our database for the benefit of the entire 12u12 community. This collaborative model expands our database, improves data quality, and helps keep our services affordable.
Protect Privacy by Design
Privacy is a fundamental design principle of 12u12. None of our algorithms or calculations require personal identification information. Therefore, we do not collect sensitive data such as government-issued identification numbers, financial account information, credit card details, or home and work addresses. The demographic information most relevant to our analysis is typically limited to gender, birth month, and birth year, since wellness factors and potential triggers can vary across different life stages and between genders.
We Are Proud
12u12 is a Multimedia Super Corridor (MSC) status company; also known as the Malaysia Digital Status company. This is a prestigious status awarded by the Malaysian Government to about 2700 companies in Malaysia in recognition of our commitment to the national technological advancement.